Who Are We
We are Bornonaboard (BOAB), a lifestyle brand that began as an apparel line for the boarding community. Bornonaboard has evolved to include wearable technology and online entertainment for the masses.
How It Began
“Twelve years old; strapped wood boards to our boots with cable bindings, climbed a hill and hoped for the best. Made it down and upped the deal to the local ski hill. It sure looked challenging, grabbing on to the towrope. It seemed to be going pretty damn fast, our gloves were thin and it was cold. Next came the Rockies, standing on the side of a mountain was an epic moment.
The Passion was great but the season was short, next came the lake and at that moment we knew the lifestyle we wanted to live and so the journey began. We were “Born On A Board”
Our Mission
To spend time on our rides. We embrace all boarding sports and help countless others fulfill this same dream.
The “I-learned-on-the -water” or “I-learned-it-on-the-mountain” is a common tale of all boarders.
Boarding is a family sport, and the boarding community is our family. If we can get our kids off the couch, away from the video games, off the streets and on a board, everybody wins.
Boarding wouldn’t be where it is today without the support of the families who helped kids gets started. There are so many facets to our sport, and right at the top of the list is family and having uninterrupted time with our kids.
Our company was founded with the purpose of providing whatever means possible to increase pleasure to as many as we can. We help achieve this by giving back to local communities in the sponsorship of our Team Riders. We also donate a portion of our profits to organizations with the goal of helping the under privileged and other important causes that reflect our core values of protecting the environment and promoting our sport.
The environment is our playground; the fundamental basis of Bornonaboard is sustainability and eco care. We will not tolerate abuse of our surroundings and will protect our environment for generations of boarders to enjoy.
“Surfing soothes me, it’s always been a kind of Zen experience for me. The ocean is so magnificent, peaceful, and awesome. The rest of the world disappears for me when I’m on a wave.”